Maison Fidé
Ehi came to Chémin with a dream and a desire. Not yet a name. Not yet a brand.
- Client
- Maison Fidé
- Engagement
- Build Your Own Brand
- Starting Point
- A dream and a desire, with no name or brand
- Chémin’s Work
- Brand foundation, naming, narrative, identity, fragrance development, packaging direction and production.
- Result
- A fragrance house and its debut fragrance, Thé à Marrakesh
Chémin built Maison Fidé from the first idea through the finished bottle.
The work included the name, story and identity; the debut fragrance; packaging and material direction; and manufacturing and production.
She carried a feeling rooted in memory, heritage and the sacred role of scent.
Chémin helped give that feeling a name.
The approved brand world for Maison Fidé.
A luxury fragrance house rooted in ritual and return.
The name, story and identity were shaped to speak the same language.
Thé à Marrakesh
The debut fragrance of Maison Fidé.
The bottle, box, color and materials were tested, reconsidered and refined.
Chémin then carried the fragrance through manufacturing and production.
A ritual made tangible.
Maison Fidé entered the world with a name, a story, an identity and its debut fragrance, Thé à Marrakesh.
Every element began with one idea: scent as a way of honoring where we come from.
“Ok, yea, we got it! Perfect Oud, perfect tonka, you just took it to the next level.”
How should people feel when they encounter what you are building?
Tell us what you are ready to create. We will begin with the foundation.
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