Acscentual Parfums
Marion came to Chémin to understand what goes inside the bottle and how fragrance is made.
He began as a student. He became a founder.
- Client
- Acscentual Parfums
- Engagement
- Build Your Own Brand
- Starting Point
- A student learning the materials, structure and craft of fragrance
- Chémin’s Work
- Fragrance education, brand foundation, naming, narrative, identity, fragrance development, packaging direction and production
- Result
- A modern house of unisex scent and its first fragrance, Sanctum
Chémin guided Marion from fragrance study through brand creation and the finished bottle.
The work began with materials, formula structure and scent development. It grew into the name, story and identity of Acscentual Parfums; its first fragrance; packaging direction; and manufacturing and production.
Before Acscentual Parfums, there was study.
Marion wanted to understand the materials, how a fragrance is constructed and what it takes to create what goes inside the bottle.
As his understanding deepened, the idea of a fragrance line began to take shape.
Together, we built from the inside out.
A modern house of unisex scent.
Modern luxury, emotional resonance and thoughtful artistry.
From naming to visual language, the identity was built to feel warm, personal and refined.
Sanctum
The first fragrance of Acscentual Parfums.
A textured green box with gold foil carries the brand into the hand.
Chémin carried the fragrance through development, manufacturing and production.
From student to founder.
Acscentual Parfums entered the world with a name, a story, an identity and its first fragrance, Sanctum.
What began as a desire to understand fragrance became a house of unisex scent.
Every element was designed for people who move through the world with intention.
“That is beautiful. I want to cry.”
How should people feel when they encounter what you are building?
Tell us what you are ready to create. We will begin with the foundation.
Start Your Brand ProjectReturn to the Journal